Dubai Duty Free is the largest single retail operation in the world in terms of turnover and operates the impressive retail offer at Dubai International Airport which covers over 18,000 square metres of prime retail space. Established in 1983 and dedicated to providing travelers with a first class retail experience in a shopper-friendly environment, Dubai Duty Free’s diverse range of products appeal to the truly cosmopolitan mix of travelers who pass through Dubai International Airport.

To date, Dubai Duty Free has received more than 160 awards which bear testimony to the operation’s retail success including: ‘Best Airport in Duty Free Shopping’ presented at the Business Traveller Middle East Awards, the Global Traveller US magazine Award for ‘Best Duty Free Shop’ and was named Superbrands ‘Brand of the Year’ at the 6th Annual Superbrands tribute event.

Dubai Duty Free celebrated its 27th anniversary on December 20th. The operation announced a double digit sales growth for 2010 with turnover reaching a record of Dhs4.66 billion (US$1.27 billion), representing a 14% increase over 2009 figures.